In recent years, recognizing our environmental impact has become a key business issue. How we operate and manage our business with respect to the environment affects every aspect of what we do – from attracting and retaining top talent, to living our brand in a global market, and improving our bottom line.

Doing business in an environmentally responsible manner affects an organization's bottom line. Human resources plays an integral role in green initiatives through attraction and retention, fostering an eco-friendly culture and motivating and rewarding green behavior. You can support your organization's green initiative with communications that educate and motivate employees to achieve desired outcomes — and turn your commitment into reality.

Our solutions are as varied as your needs. The most effective approach integrates measuring employee attitudes with employee education and includes communication to motivate and reward green behavior.

Buck can help you:

• Create strategic communications for your green initiatives
• Design customized interactive games
• Develop customized websites

Read Buck's third annual The Greening of the American Workplace survey report

Read our Corporate Responsibility Report 2009

Watch as Buck's Phileas Frogg becomes green by taking some simple steps in his everyday life

Discover how to build awareness with a green consulting campaign and How to Communicate Green

Visit our Buck is Green website

Download the July 2010 Workspan magazine article, What Green Policies and Talent Management Have in Common

Read what one of our bloggers has to say about Sustainability-Based Human Capital Management

For more information

Contact Allison Artnak (770.916.6008 or allison.artnak@buckconsultants.com) or your Buck account manager to discuss how we've helped clients implement successful and measurable "green" communications programs.