Most organizations want employees to act as informed consumers in making career, health, and wealth decisions. But traditional consumerism approaches have failed because they have omitted a key element: employee engagement. Engaging your employees is pivotal to the success of any consumerism initiative. Further, in creating an environment for positive employee behavior change, you can choose approaches that deliberately drive employees to make decisions that ultimately can enhance productivity and, therefore, business results. Buck Consultants calls this point of view Consumerism 360°.