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Overview
An Introduction to Consumerism 360°
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The Foundation of Consumerism 360°
The success of Consumerism 360° within an organization depends on the effective implementation of three levers of change: Information, Incentives, and Infrastructure.
Information includes education, marketing, and training programs that engage, build skills, and incorporate feedback.
Incentives include plan design features and rewards that motivate employees to take desired actions, as well as responsibility for their decisions.
Infrastructure includes resources such as coaching support or decision tools, often enabled by streamlined technology and portals.
Consumerism 360° emphasizes a comprehensive strategy that integrates all three levers, because using just one or two will likely fail to drive the necessary behavioral change for the success of the program.